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Market Segments - Making Sense of Trans Fat

Healthy Menu Options:
Making Sense of Trans Fat


It used to be easier. Offering lighter, healthier options to your customers meant cutting back on fat and calories. Then, along came a whole new range of dietary concerns, from carbs to cholesterol, and now, trans fats. And with them has come a glut of information and misinformation. Here’s the skinny.

 

What is Trans Fat?

Trans fat is created when hydrogen is added to vegetable oil. This process, called “hydrogenation” turns liquid oil into solid fat, like shortening and margarine. These solid fats have long been used in a wide variety of processed foods, because they have long shelf lives at room temperature and perform well in food manufacturing.

 

You’ll find them in many crackers, snack foods, candies, cookies, baked goods and foods made with—or fried in—partially hydrogenated vegetable oils.

Health Concerns

But for all their convenience and widespread use, trans fats—also known as trans fatty acids—pose serious dietary risks.

 

Research has shown that they raise low-density lipoprotein (LDL) also known as the “bad cholesterol,” and that a diet high in trans fats increases the risk of coronary disease.

 

In response to these concerns, the Food and Drug Administration issued a regulation in the summer of 2003 requiring manufacturers to list trans fat grams on the Nutrition Facts panel of their products. Along with this mandate, consumers are more aware of trans fats and the negative effects they have on ones health and are more aware that the foods that they eat while dining out may contain trans fats.

 

Many restaurant operators are looking for ways to cut back on trans fats in their restaurants and New York city has passed a ban to eliminate artificial trans fats from its restaurants by July 2008.

 


PAM

ConAgra Foods – Helping You Stay Ahead of the Trans Fat Curve

ConAgra Foods has long been focused on giving consumers options that address their concerns about health and wellness, beginning with its Healthy Choice® brand became a universally recognized pioneer in the healthier foods category.

And when it comes to foodservice, the company has taken a leadership role in giving operators the same kinds of nutritional options.

 

Wesson® Crystal Smart Choice® Cottonseed Canola Oil is a non-hydrogenated trans fat free oil and is made from a blend of cottonseed and canola oil.  It is ideal for baking and frying and can even be used in salad dressings.  It has a low flavor reversion, which enhances the natural flavors of the foods that are fried in it rather than masking the flavor as some oils do.  Wesson Crystal Smart Choice Canola Oil is available in a traditional 35 pound jug-in box and a brand new bag-in –box offering that can save operators shelf space and waste.

 

In addition to trans fat free oils, all of ConAgra Foods’ PAM® brand of pan sprays are trans fat free.  PAM is the number one cooking spray chosen by your patrons at home and has been specifically formulated for the needs of foodservice operators. 

 

Whether operators are using a pan spray for grilling, sautéing or baking, there is a PAM pan spray that is right for you!

 

ConAgra Foods also offers a trans fat free butter alternative – Wesson® Move Over Butter.  This product provides a rich buttery flavor without the sticking and spattering associated with butter.  Wesson® Move Over Butter has a six month shelf life at room temperature, so there is no need to use valuable refrigerator space.  It is also available in a sodium free formula which won’t pit the grill surface, extending the grill life.
 
With products like these, you can offer healthy menu options that address patrons’ growing concerns about rans fat.

 

Merchandising “zero-grams trans fat” on the menu and in point-of-sale materials (with phrases like “we fry in Wesson zero-grams trans fat oil”) will help you build sales, while sending your customers the message that you’re staying in step with their health concerns.

 

Trans Fat Free Products available at FSA

 

  • Wesson® Crystal Smart Choice Cottonseed/Canola Oil 35# Jug 814537
  • Wesson® Crystal Smart Choice Cottonseed/Canola Oil 35# BIB 312670
  • Wesson® Move Over Butter - Sodium Free 3/ 1 gal 375381
  • PAM® Hi Yield 6/17oz 787042
  • PAM® Sautee and Grill 6/17oz 137040
  • PAM® Trigger Spray 6/15.5oz 464993


Coming Soon! 

  • Wesson® Move Over Butter - Sodium Free 3/ 1 gal Mfr # 27000-73730

 

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