Square vs. Non-Square
Advantages of square boxes:
• A square shape is what people traditionally associate with a pizza box.
• Provides a maximum of cover area, which affords the most surface area for printing.
• Four open corner spaces for holding extra items like sauce cups, garnishes etc.
Drawbacks of square boxes:
• Four open corner spaces allow pizza-sliding, or slice separation, during delivery.
However, there are ways of reducing pizza sliding in a square box, such as by incorporating anti-slide cover flaps into a carton.
• Contains a maximum amount of air space, which tends to promote heat loss.
Advantages of non-square boxes:
• It is “new and different.” It's also a way of clearly differentiating your carton from that of the competition.
• Accommodates creative cover shapes and opens the door to high-impact box structures.
• Due to the diagonal panels, a non-square box reduces pizza sliding, or slice separation.
• Has less air space, which promotes heat conservation.
Drawbacks of non-square boxes:
• In certain design configurations they can project an unconventional image, which might not correlate with the desired image of a pizza company.
• The covers of non-square boxes tend to have slightly less surface area for printing.
• Diminished corner space for packing extra items. However, with creative design, all three of these drawbacks can be reduced and even eliminated.
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