It's a Whole New Ball Game Every Monday Night
- Name a sandwich after each team and have fans order their favorite while they watch the game and cheer on their team.
- Encourage reservations by having reserved signs for regular Monday Night customers.
- Create a sandwich pool: Let customers pick a point spread and offer a free sandwich to the winner.
- Monday Night Football Frequent-viewer Sandwich Frequency Card: On the sixth Monday Night, offer returning patrons a free sandwich.
Trick or Treat
- On Halloween, create a special "Spooky Sandwich Meal" with free hot chocolate for kids in costume.
- Offer a hearty soup and sandwich special for accompanying adults.
- Place jack-o'-lanterns on the tables and feature ghostly cartoons on the television.
Happy Hour Social Club
- Offer one-quarter of a club sandwich for purchase as a bar munchie during happy hour.
- Menu cheese plates with wine pairings at a reduced combination price.
Holiday Shopping Early Bird Specials
- Offer a choice of an extra side or a free beverage to shoppers between 3 and 5 p.m.
- Feature hot beverage specials, such as coffee, cocoa and hot tea with desserts and pastries.