Specialty Items: Catfish

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Business Builders for Catfish

Farm-raised catfish supports a variety of merchandising themes and promotions, as well as patron-pleasing daily specials. Try these menu suggestions and marketing themes to help increase your sales of catfish!

Traditional Fish Fry

Suggested Menu
- Fried Farm-raised Catfish and Hushpuppies
- French Fries -- Cole Slaw -- Corn On The Cob
- Biscuits and Gravy
- Watermelon -- Fresh Fruit Cobbler
- Lemonade
Setting the Theme
- Outdoor Picnic Atmosphere
- Checkered Tablecloths
- Table Umbrellas
- Astroturf Grass
- Croquet Set
- Taped Music
- Casual Attire For Staff

Mardi Gras Festival

Suggested Menu
- Blackened or Cajun Farm-raised Catfish
- Dirty Rice -- Red Beans
- Gumbo -- Cornbread
- Pecan Pie
- Creole Coffee
Setting the Theme
- Inexpensive Face Masks
- Traditional Necklaces For Patrons
- Cajun Music
- Staff Costumes With Prizes

Tail Gate Party

Suggested Menu
- Farm-raised Catfish Fingers or Nuggets
- Various Dipping Sauces
- Onion Rings -- Corn Relish
- Roasted Peanuts -- Popcorn
- Ice Cream Sundaes
- Non-Alcoholic Beer
Setting the Theme
- NFL, College or High School Team Guest of Honor
- Sport Banners -- Jerseys -- Caps
- Big Screen TV -- Highlights -- Bloopers
- Raffle Autographed Sports Picture
- Donate Monies to Local High School Athletic Program

Southern Exposure Party

Suggested Menu
- Farm-raised Catfish Provencal
- Antipasto -- Focaccia
- Fruit Tarts
- Latté
Setting the Theme
- Select Country: France, Italy
- Travel Posters -- Country Fact Sheet
- Tie-in with Travel Agency for Free Trip Drawing
- Taped Music -- Repeat Monthly

Reel Deal Combo Meals
Combination meals support your effort to structure for optimum profit margins.

#1 Catfish sandwich, French fries, cole slaw and beverage
#2 Catfish fingers, hushpuppies, 3-bean salad, beverage
#3 Catfish salad, cornbread, beverage go -- TO GO/TAKE OUT
#4 Catfish fillet, jasmine rice, fruit kabob -- WELLNESS

Promotional Merchandising
Everything you can do to attract the patrons' attention will help to increase sales and patron satisfaction. Merchandising the menu item involves plate presentation, garnishing and collateral support materials.

Display the item at the point of purchase.
Use colorful plates.
Garnish with fresh ingredients.
Use appropriate props.
Brief staff so that they are conversant.
Have staff wear go catFISH baseball caps.
Attach go catFISH static cling labels on sneeze guards at point of purchase.
Display go catFISH signs on entrance bulletin board.